Phone showing someone vaping

Tobacco on TikTok over Time

A two-year study tracking and analyzing new and emerging nicotine and tobacco products on social media to identify (1) what and how vaping, nicotine pouches, and other products are displayed on TikTok over time and (2) how the features of those videos relate to video reach (i.e., views) and engagement (e.g., likes, comments).
 
sgm ppl being happy and smoking

"Do all bisexuals have this power? *Crippling nicotine addiction*"

A mixed-methods study that explores how sexual and gender minority young people (SGM) convey and respond to vaping and energy drink videos on TikTok. 
 
picture of tiktok data

"I’m dying of lung cancer"

Puff Bar content on TikTok illuminates themes of addiction apathy and the promotion of vaping among youth and young adults.
young vaper

"So much contradictory evidence"

By examining some of the “nuanced deliberations” on social media of people who vape, our study highlights how the changes and uncertainty of the COVID-19 pandemic influenced vaping behavior.
broken cig

“When I decided to quit I made a resolve to share my experience"

Identifying how people who vape discuss their cessation experience and share social support on Reddit can provide key insight for how social media platforms can facilitate health messaging information.
tiktok fyp

Training the TikTok algorithm: Lessons learned from a study of e-cigarette content on QueerTok